I FEEL GOOD
The I FEEL GOOD Tour marked a major restructuring of Pitbull’s visual content. A new collection of 2D and 3D animations was developed for the stage, while staying true to the bold, energetic style that has always been part of his live shows.
The goal was to give the show a more cohesive visual identity, with content designed to work naturally with the music, lighting and energy of the performance.
I'M BACK
For Pitbull’s I’M BACK Tour 2026, we returned to update selected visuals and create new content for the show. Pitbull has a very recognizable visual style, so the idea wasn’t to reinvent it, but to build on what was already there.
Existing pieces were refreshed and new 2D and 3D elements were developed to keep the show current while maintaining the visual identity audiences already associate with his performances.